The founder we work with best
Most of our clients have built something real.
A business with momentum, a team that mostly works, and revenue that proves the model. But somewhere along the way the founder became the ceiling — the person every decision flows back to, the one who can’t take a week off without something breaking. That’s not a character flaw. It’s a structural problem. And it’s exactly the kind of problem Waymakers was built to solve.
We’re probably a good fit if…
You’re running a business with $2M+ revenue and you’ve become the bottleneck
You’re trying to scale, prepare for an exit, or just get a bit of your life back
You want to be genuinely challenged, not just told what you want to hear
You’d rather work with someone who’s been through it than someone who’s studied it
You have a leadership team — or you’re ready to build one
We’re probably not the right fit if…
You’re looking for someone to validate decisions you’ve already made
You’re not in a position to do the work between sessions
You’re hoping for a quick fix rather than a lasting change
Your business is in its first year or still pre-revenue
You’re not open to the people around you being developed and challenged too
When To Start
There’s no perfect time to start.
Most founders who reach out are already past the point of wondering whether they need support — they’re just weighing up whether now is the right moment. In our experience, the founders who wait for the perfect window rarely find it. The business keeps growing, the decisions keep piling up, and the gap between where things are and where they could be quietly widens. If you recognise yourself in this page, that’s usually enough to justify a conversation.
